B2B product service
Enson - B2B website for a solar mounting manufacturer
The manufacturer's website presenting competences, the offer of PV structures and the scale of operations to business recipients.
Challenge
The extensive technical offer needed to be organized so that different target groups could quickly understand the product range and be able to reach the right contact.
Solution
We have built a structure based on offer categories, applications and manufacturer's advantages. The visual layer uses materials from the implementation, and the layout supports reading technical content on each screen.
Implementation
Product categories received dedicated paths and application context instead of one long list of specifications. Information about manufacturing capacity, experience and supported solutions is connected to the relevant contact points. This model helps B2B buyers assess fit and allows the website to grow with the manufacturer's catalogue.
Project effect
- Clear separation of product groups
- Better exposure of the production facilities
- Easier access to technical information
- A structure supporting B2B content development
Software House PixelShark
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